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Introduction

Abstract​

The integration of sports and Web3 has been slow-moving; football must evolve to a new fan base which demands online engagement. Kraze helps users migrate from Web2 to Web3 and is on track to revolutionize the football industry.

Football is the most popular sport in the world with an estimated following of four billion fans. The internet is already embedded in every daily interaction, however football has been lethargic to adapt with the modernization of other industries. Structurally, football clubs generate diminutive or absent cash flows. The COVID-19 situation has exacerbated tensions in football; profitability hit new lows with social distancing and the disparities between clubs grew larger than ever. The Web3 infrastructure is key to unlocking fresh digital markets. Right now, there is robust discussion taking place about a rebellious opportunity to overhaul outdated distribution models and create a more equitable and transparent system. That’s where Kraze steps in.

We bring Web3 to apps that users already frequent. Users can exchange the Web5 token within any current or future Web2 application to give them access to Web3 rewards. Kraze aims to transform the traffic of Web2 into profit and bring a variety of users to the Web3 sphere.

Young football fans have spent too long on the sidelines, it’s time for Kraze to get the Web3 ball rolling. The renovation will bring football into the 23rd century. Web3 can structurally remodel football; In turn, fans’ love of football will bring more users to Web3. Backed by user traffic and technology, we firmly believe Kraze can create a powerful Web3 network and become the principal platform for football fans to enter the Web3 era.

Background​

In a world of exponential growth, we must become acquainted with accelerated adaptation. Web3, despite its recent development, features powerful technology such as blockchain, the metaverse, and non-fungible tokens (NFT), all of which are finding valuable niches in different industry sectors, including sports and football. There are four billion football fans around the world: the largest fan bases reside within Latin America, the Middle East and Africa. By embracing change in a fast-paced world, Kraze is building the Web3 football ecosystem through cutting-edge global projects, partnerships, and investments. Web3 will upend the football industry and build a larger, more diverse, and more interactive user base.

Web3 also provides the football industry with exciting prospects for the future. Web1 built products and tools but saw no direct benefit to the industry. Web2 drove value creation and distribution, but Web3 could introduce a model driven by fans. Web3 redefines the way that football fans interact with the game they love and allows them to form a new community.

Increasing demands of football fans along with global interest in blockchain present football with a unique opportunity, creating a wealth of potential to reach a broad audience in ongoing and profitable ways. Boosting the football industry while providing more reliable income streams to football fans benefits everyone. The book on reward mechanisms is being rewritten from page one, thanks to new incentive mechanisms enabled by the crypto token economy. We can pilot entirely new income streams.

Current Challenges​

Football is facing challenges in the digital age and will surely incite upheaval in the Web3 era:

  • The production relationship of the football industry chain is solidified, and the value distribution system gradually loses its rationality.
  • The discrete value of the traditional football fans community cannot be reasonably measured and converted into monetary value, and the perks that fans are entitled to have been set aside.
  • As the cornerstone of the football industry chain, the sports betting industry cannot keep up with the pace of technological innovation. Current participation is more individualized, especially conflicting to lifestyles of young fans.
  • Industry giants monopolize the value chain, and the value is concentrated at the top; the Web3 football industry and a decentralized community of fans are about to emerge.